Building better paid lead generation systems with Google Ads.

Budget depends on search demand, cost per click, competition, geography and the value of a qualified lead. We prefer to estimate from actual keyword economics and conversion assumptions rather than provide a universal figure.

Yes. Management is separate from the advertising budget paid to Google. The fee depends on campaign complexity, number of markets and the level of landing-page or tracking support required.

Yes. We can audit the current account, preserve useful history and restructure where necessary. Existing access, billing and conversion setup are reviewed before changes are made.

Not always, but focused landing pages often outperform a general homepage because they match the advert, answer the specific need and reduce distractions.

It can, provided the targeting is narrow enough and the economics are realistic. Small budgets require disciplined keyword selection, strong negatives and a clear offer.

It varies by industry, campaign type and targeting, but bot traffic can account for a significant percentage of paid clicks. The surface-level metrics - clicks, CTR, even some conversion events - can look fine while real human conversions stay flat. This often leads businesses to redesign landing pages that were never the problem. We use BotExorcist PPC Integrity to audit Google, Meta and Microsoft Ads traffic by analysing post-click behaviour, IP reputation and repeat network patterns to identify the real source of the issue.

Look for patterns that do not match human behaviour: extremely high click-through rates, sessions with zero dwell time, pages where no scroll or click activity is recorded, repeated clicks from the same IP or ASN, and traffic arriving from regions or devices that do not match your target audience. Platform analytics alone rarely surface these signals. A first-party tool like BotExorcist PPC Integrity preserves post-click behaviour evidence so you can see exactly which clicks came with human engagement and which did not.

Start with a traffic audit to establish your baseline of invalid activity. Use IP exclusions, reduce broad targeting, apply negative keywords aggressively and monitor placement reports. For ongoing prevention, a first-party intelligence layer like BotExorcist classifies every arrival as human or bot based on behaviour, network context and interaction signals, so you can exclude automated traffic before it distorts your optimisation decisions.

The difference is behaviour. Legitimate visitors who do not convert still show human signals: they scroll, hover, read, click links, fill partial forms or navigate between pages. Bots typically arrive, load the page and leave without any of these signals. Tools like BotExorcist PPC Integrity capture dwell time, scroll depth, click events, form interaction, IP reputation and repeat network patterns to classify each session. If the traffic lacks human behaviour markers, the issue is traffic quality, not page quality.

Stop making changes to your landing pages and campaigns until you have confirmed the source of the problem. Install a first-party traffic intelligence tool like BotExorcist PPC Integrity to audit your paid traffic. Review the evidence: how many clicks showed genuine human behaviour versus automated arrival? If a significant portion of your traffic lacks human signals, the priority is cleaning the traffic, not re-optimising campaigns or pages that were working before the bots arrived.