Honest questions
Four Questions Your SEO Agency Hopes You Never Ask.
We can say this because we've taken over from enough of them.
1. "Is any of this traffic actually real?"
Most agencies report organic growth without checking whether it's human growth. Automated crawlers, bot networks and low-quality referral traffic inflate session counts. The agency celebrates the number. You wonder why leads didn't increase.
We check. We built BotExorcist specifically to distinguish human engagement signals from automated noise. If your traffic baseline is polluted, your SEO decisions are built on bad data.
2. "Why do I need 50 city pages for the 3 suburbs I actually serve?"
You don't. But your previous agency needed to show "coverage." So they built 50 pages with swapped place names and called it Local SEO. Google calls these doorway pages and deindexes them eventually - usually after you've paid for 12 months of retainers.
We build location pages for places you genuinely work, with content that's actually useful to someone in that area. It's fewer pages. It lasts longer.
3. "Who's actually doing the work?"
If your monthly retainer goes to an agency with account managers, strategists, project managers and a junior handling the actual tasks - you're paying for three layers of overhead between you and the person who touches your site.
Our UK SEO starts at £500/month because we removed those layers. The person you speak to is the person doing the work. There's nowhere to hide scope, and no buffer consuming budget.
4. "What happens after someone clicks through?"
Most SEO agencies stop at the click. They don't know if your site loads fast enough, if the contact form works, if the phone rings out, or if the landing page converts. Those are "someone else's problem."
We can't separate them because we also build the websites, run the Google Ads, maintain the security, and answer the missed calls with an AI receptionist. The question isn't "did rankings improve?" - it's "did the business get more qualified leads?"
None of this is meant to bash other agencies. It's meant to explain why we work differently. SEO is most effective when it's connected to the rest of the customer journey - and most agencies don't own the rest of the journey.
We do.