Our process
How We Actually Do SEO (Not How Most Agencies Do It.
No packages. No checklists. We start with what's stuck.
Step 1: We find what's stuck.
We don't start with a keyword list. We start with the traffic picture. Is Google crawling your important pages? Is your organic traffic actually human? Are there technical blockers that make every other investment less effective?
Sometimes the answer is simple - a misconfigured robots.txt, a redirect chain, index bloat from thin pages. Sometimes it's deeper - polluted measurement data, disconnected systems, a site that ranks but doesn't convert.
We find the highest-confidence fix and do it first.
Step 2: We assign intent to every page.
Every URL on your site should serve a clear purpose. Some pages exist to inform. Some exist to convert. Some exist to support a cluster. Most sites have pages that serve no clear intent - they were created because "we needed content."
We map each page to its commercial role. Pages that don't have one either get repurposed or removed. This step alone usually reveals why previous SEO didn't work.
Step 3: We fix the architecture before we add more content.
Adding content to a broken site structure amplifies the problem. We fix crawl, indexation, internal links and silos before writing anything new. Most agencies skip this because it's less visible than "we published 10 articles this month." We don't.
Step 4: We write content that serves a search intent and a business outcome.
Not content for the sake of publishing. Every page answers a real question a potential customer is asking, then guides them toward a next step. We don't write for word count. We write for usefulness.
Step 5: We measure against clean data.
If the traffic baseline is polluted with bot visits, we clean it first. Then we measure what actually changed - enquiries, calls, qualified leads - not just rankings and sessions.
This process doesn't fit into a package. Every engagement is scoped after reviewing the site, market and problem. That takes longer up front. It produces work that actually fits.