The San Diego market
A biotech and defense county that still buys like a collection of towns.
Torrey Pines and La Jolla carry life sciences and research, with Illumina, the Salk Institute, Scripps Research and UC San Diego Health within a few miles of each other. The bay holds defense, the Navy at Naval Base San Diego, the contractors around them such as General Atomics and Solar Turbines, and Qualcomm's headquarters inland at Sorrento Mesa. Downtown, Little Italy and North Park are hospitality, food and professional services, and the health systems — Sharp HealthCare, Scripps and UC San Diego Health — are among the largest employers in the county. North County — Carlsbad, Encinitas, Oceanside — is its own market of trades, clinics and coastal retail, and the South Bay around Chula Vista and National City is another again, with cross-border trade alongside it.
What that means in practice is that a single San Diego page is competing with specialized pages in every one of those places and winning none of them. The buyers are not the same, the competitors are not the same, and the search terms are not the same.
We do not guess at any of it. The first month goes into your site, your competitors and your enquiry data, and the ongoing quote follows what that showed.
Businesses we work with- Home services and trades
- Healthcare and dental
- Biotech and research
- Hospitality and tourism
- Defence contractors
- Professional services
What buyers ask first- What does it cost per month?
- Can you cover North County too?
- How fast can the AI host go live?
- Do you write the content as well?