Digital Marketing Services & Pricing
For Small & Medium-Sized Businesses

Small Personal Website – perfect for coaches, consultants & creators

Core Build

✅ WordPress personal website (typically ±3–5 core pages)

✅ Easy editing later using a visual builder (no code needed)

✅ Fully mobile-friendly on phones & tablets

Design & Branding

✅ Custom design aligned with your personal brand (colours, fonts, style)

✅ Basic branding elements (header, buttons, section styling)

✅ Clean layout focused on you and your main offer

Integrations & Features

✅ Essential plugins pre-installed (security, forms, cache, spam protection)

✅ Contact form / enquiry form connected to your email

✅ Facebook & Instagram integration (social icons + profile links / embedded feed)

✅ Payment option via PayGate / payment link (for sessions, donations or simple offers)

Future-Friendly

✅ Built so you can easily add blogs, pages or sections later as you grow

Business Website Build (30–50 Pages) – Feature Stack

Strategy & Structure

✅ Discovery session to map offers, funnels & goals

✅ Site architecture & navigation planned for 30–50 pages

✅ Content outline per key page (what goes where, in what order)

Design & Experience

✅ Custom WordPress design (no off-the-shelf theme clone)

✅ Desktop + mobile + tablet responsive layout

✅ Branding integration (logo, colours, fonts, visual style)

✅ Custom graphics / iconography for key sections

✅ Conversion-focused layout (CTAs, trust blocks, social proof, etc.)

Build & Tech

✅ WordPress CMS – client-editable pages & blog

✅ Fast, lightweight build (no bloat themes, tuned from day one)

✅ Core plugins pre-installed & configured (forms, cache, security, backups, etc.)

✅ Payment system integration (PayFast / Stripe / PayPal etc. – once-off setup)

✅ Contact / enquiry forms + thank-you pages

SEO & Analytics

✅ Technically SEO-sound setup (clean URLs, headings, schema-ready structure)

✅ On-page optimisation for key pages (titles, meta, basic internal linking)

✅ XML sitemap + robots.txt configured

✅ Google Analytics 4 & Google Search Console connected

Performance & Security

✅ SSL certificate & HTTPS configuration

✅ Caching & image optimisation configured

✅ Security hardening (login protection, basic firewall, spam protection)

✅ Daily/weekly automated backups (depending on host stack)

Content & Migration

✅ Creation of up to 30–50 pages (mix of service, info, blog templates)

✅ Migration of existing content (where applicable)

✅ 404 / redirect handling so old URLs don’t die

Support & Training

✅ 1st year hosting included (specify specs if you want)

✅ Launch QA + bug fixing window (e.g. 14–30 days)

✅ 1:1 handover session / video showing how to update pages & blog

✅ Email support for minor tweaks in the first month after launch

Cost of Software and Plugins:   Billed Seperately – Not included.

What’s Included (Core Activities)  20 Hours / month

1. Technical & Setup (Month 1 focus)

✅ Full site health & SEO audit (technical + on-page)

✅ Fixing critical issues: broken links, 404s, indexing problems, basic speed wins

✅ Google Analytics 4 & Google Search Console checked and configured

✅ Sitemap & robots.txt verified and cleaned up

2. On-Page SEO Essentials

✅ Keyword research for your main services

✅ On-page optimisation for key pages (titles, meta, headings, internal links)

✅ Image SEO (alt tags, compression and basic naming)

✅ Creating / improving 1–2 important pages per month (depending on hours used)

3. Content Support

✅ SEO content briefs or light content writing for blog/service pages

✅ Optimising existing content for better rankings (refreshes, structure, CTAs)

4. Light Off-Page & Local Boosts

✅ Basic citation building / clean-up (for local presence)

✅ Internal link improvements to push priority pages

✅ Suggestions for link opportunities (directories, partnerships, guest posts etc.)

5. Reporting & Adjustments

✅ Monthly summary of:

What we did with your 20 hours

Changes in rankings, traffic & leads (where trackable)

What we recommend prioritising next month

✅ Priority list so you always know where your budget is going

National Ranking SEO – Features

Research & Strategy

✅ National keyword research (high-intent terms across the whole country)

✅ Competitor analysis on a national level (who owns page 1 and why)

✅ SEO strategy mapped to your main services & locations

✅ Search intent mapping (buyers, researchers, brand terms)

Technical SEO

✅ Full technical audit (crawl errors, indexation, speed, mobile UX)

✅ Site architecture tuned for national visibility (categories, silos, internal links)

✅ Core Web Vitals & performance optimisation

✅ Clean URL structure, canonical tags & XML sitemaps

On-Page SEO

✅ Optimised titles, meta descriptions & headers for key pages

✅ Service / category page optimisation for national searches

✅ Internal linking to push priority “money pages”

✅ Image SEO (alt tags, compression, filenames)

Content Strategy & Creation

✅ SEO content plan targeting national search terms

✅ Long-form service + resource pages to build topical authority

✅ Blog / resource content to capture research-stage traffic

✅ Content gap analysis vs your main national competitors

Authority & Off-Page SEO

✅ Strategic link building from relevant, high-quality sites in your country

✅ Business listings & niche citations on trusted directories

✅ Brand mention campaigns to build trust & authority

✅ Ongoing toxic link monitoring (and cleanup if required)

Local SEO Support (Optional Bolt-On)

✅ Optimisation of your main Google Business Profile

✅ Location pages to support “near me” + city-based searches

Reporting & Reviews

✅ Monthly ranking reports for nationwide keywords

✅ Organic traffic & lead/conversion tracking

✅ Monthly strategy review: what’s working, what we’re scaling next

Core Setup & Foundations (Setup Fee:  $250)

✅ Google Ads account setup & structure (campaigns, ad groups, match types)

✅ Conversion tracking setup (form fills, calls, WhatsApp, Calendly, etc.)

✅ Google Analytics & Google Ads integration + goal tracking

✅ Pixel/tag installation & testing (GA4 / Tag Manager)

Ad & Keyword Work

✅ In-depth keyword research (buying intent + negatives)

✅ Ad copywriting (multiple ad variations per ad group)

✅ Ad extensions setup (call, location, sitelinks, callouts, structured snippets)

✅ Negative keyword list creation & ongoing clean-up

✅ Competitor & search term analysis

AI-Driven Optimization

🤖 AI-powered keyword expansion & pruning

🤖 AI-assisted ad copy testing (headline & description variants)

🤖 Smart bidding strategy recommendations (Target CPA/ROAS etc.)

🤖 Performance anomaly alerts (spotting sudden drops/spikes)

Ongoing Optimization

🔁 Weekly bid & budget optimisation

🔁 A/B testing of ads & landing pages

🔁 Quality Score improvement work (ad relevance, CTR, landing page experience)

🔁 Device, location & time-of-day bid adjustments

🔁 Remarketing / retargeting campaigns (if included)

Reporting & Strategy

📊 Monthly performance report (clicks, leads, cost per lead, ROAS)

📞 Monthly strategy call (15–30 minutes) to review & plan

🧭 Clear recommendations: pause, scale, or test new angles

Cost of Software and Plugins:   Billed Seperately – Not included.

More info on PPC